In a lab, Daya sits on a stool with a blue metallic crown on her head, pale blue and pink lasers are in a circle around her. People open their tablets, determining her current aspiration, which is to head to downtown Los Angeles for #SSLP Exhibit.
A person writes in their tablet that fashionista chic is her personality trait. Her outfit changes to a black dress with an emerald green fur boa around her.
In another room, she is in a straitjacket, caught in glass. The people bring up her brain activity. She puts her hands to her mouth, thinking it’s messed up that people think she is insane. Meanwhile, her image freezes, the sign blinking “Malfunction” as men watch her.
Next, she is wearing a red dress with fringe. The people are loading Daya’s Secret. She puts her hand on her cheek.
She changes into another outfit when she’s supposed to be Runway Cover Girl as people tweet on their tablets. When they switch her to Golden Girl, Daya begins to fight the changes. Once she breaks it, the message by her says “Malfunction. Override.”
She takes the guys down, who have been examining her, by kneeing them in the crotch and punching them. She puts the men in their place, directing them to take their shirts off. She looks at the shirtless men, who are waiting for her next command. She flexes arms.
In the other room, she breaks out of the glass. She touches the screen and four shirtless enter the glass. With a pair of oversized glasses, she points and laughs at how dumb they are.
The video is efficient and detailed, making sure each computer screen has something superficial required of Daya. In order to be accepted into society, she has to have her personality changed with a new love of fashion.
It’s unfortunate that it equates an interest in fashion as a non-feminist ideal. Some people (like me, for example) believe that it is another form of creative expression. According to the video’s logic, if a woman likes to read then she must like clothes. It’s a narrow-minded view of it that criticizes other women instead of supporting them, creating an us. vs. them mentality.
The cold, sterile room of the video filled with mostly men is another generalization. If they are handsome, then they are stupid and don’t know how to get out of a glass box. By oversimplifying and stereotyping, the point that it is trying to make is muddled.
Director: Chan Andre Year: 2016