Video Review: Martika “I Feel The Earth Move”

In black-and-white, Martika, in silhouette, kicks her leg up in the air and the keyboardist plays. In silhouette, she continues to dance against the background.

In color, the audience members clap and the guitarist plays. On stage, she turns to the audience in slow motion and then spins. Filmed in a vintage filter, she pushes her hair back on her forehead as she sings. It then switches to a black-and-white vintage filter. A chandelier hangs in a nightclub.

On stage, she walks in stiletto boots. There’s a quick shot of the audience. Against a black background, she is colored in faded sapphire blue filter. The entire stage is shown, with faded apple red light as she sings in slow motion.

Back in black-and-white, she skips across the stage, from end to end and points to the audience.

While on stage, she claps her hands over her head and rolls her left arm. In black-and-white, she approaches the guitarist and arches her back as he plays. Filmed without any filter, she sings in slow motion, throwing her head back.

On stage, she shakes her shoulders to the drum beat. In black-and-white, she reaches her hand out to a fan.

Against a wall, she dances. Back in the vintage color filters, she points to several audience members as she walks along the stage. She pushes her back again.

In unfiltered concert footage, she dances by the keyboardist. The guitarists are shown playing their instruments in several different filters. The drummer hits the snare.

Back in vintage color, she stops the guitarist and in slow motion walks away. Unfiltered, she points to the audience. In slow motion, she is on her knees by the guitarist swinging her hair.

In the vintage color, she nods to the guitarist and then smiles. It switches back to black-and-white.

In the unfiltered footage, she points her arm in the right and puts her hand on her shoulder. After the audience is shown, she spins. In slow motion, she kicks her leg in the air.

In slow motion, she jumps up. The spotlight shines on the audience. In black-and-white, she points the microphone to the audience.

In black-and-white, she opens a water bottle. In color, she watches as it drops on the floor and splashes.

 

Rating: 5/5

The high energy video captures the manic rush of being on stage. Martika is active, running from end to end as she singles out her fans. She flirts with her band members and just dances to the music. Her natural exuberance is primal, as though performing is something she needs to do. She adds a seductive, rocker’s edge to it.

The video balances its own stylization rules and succeeds. It’s filmed with a vintage filter that makes it grainy in color and vibrant in black-and-white. Both of which could be found on Instagram today, making it ahead of its time.

Random images are inserted only a couple of times while a silhouette of her dancing against a wall is used the most. However, it moves really quickly that it seems like seconds.  Half the time, it’s in slow motion (mainly for the stage and individual shots). The slow motion shots manage to do the impossible by allowing a breather from the action without halting it.

By creating a planned out pattern and then splicing it together to make it seem spontaneous with some random images here is a heady task. With a lesser director, the video could’ve been a dull mess. However, it livens up the concert video by adding filters and keeping it moving at every possible moment.

Director: N/A  Year: 1989

 

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Pam Avoledo Administrator
Pam Avoledo’s love of pop culture began in 1999 with the message boards dedicated to shows on the CW (then WB). She graduated from Oakland University in 2006 with a Bachelor’s degree in Journalism. When she is not debating whether Dawson should’ve ended up with Joey, she looks at cute dog memes on social media.

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