Video Review: Samantha Mumba “Gotta Tell You”

Samantha Mumba walks from her bedroom, to the stairs and sits on the couch. Her friends are goofing off. She opens the door and enters a restaurant kitchen. From there, she climbs over a railing on a first floor apartment, walks to the other side and enters her house again. Her friends are still goofing off in the family room.

She jumps over the railing of the balcony and walks on the ledge. She flips over into the street and performs some choreography with her dancers.

She walks past an aluminum fence and steps on two bins and then leaps over to the other side. She kicks open a door and then dances with sea-shell plastic chairs. She leaves, climbing onto another fence, leading to some open-air stairs. She walks down the staircase and then runs to a parking structure. There, she and her dancers perform a routine. She steps onto a roof, grabs a hi-lo and lowers herself down to the street. She runs and gets on the side of a fire truck. She jumps off and runs, leaping between the space of another building. She races towards an airplane on the runway, opens the door and gets inside. The plane takes off.

Rating: 4/5

Samantha Mumba subverts the clichés in the late 90s era videos. Rather than sit in her family room and talk with her friends, she chooses to leave the house. She takes a walk by herself, with only a few intervals of dancers joining her a couple of somber settings (a parking garage and a street outside an apartment building.)

The dancing is kept to a minimum and the quick routines included seem to be included to satisfy the notes coming from the record company. Having the settings in ordinary places deglamorizes the dancers’ input, pointing out how frivolous it is to insert the section.

Halfway through the video, her independence and strong leads to greater risks: leaping over buildings and getting inside a running airplane. She turns herself into an action hero. There is no love interest to impress. She is doing it all on her own. As a young woman in the early 90s, it was a bold move.

Director: Michael Geoghegan Year: 2000

 

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