Maren Morris presses the red bullseye button, the Target logo, for the elevator and enters. She puts her hands on the railing and watches as she travels several stories through glass. At the top, the ice blue skyline shines amid the stars.
She sings on stage as a dozen dancers, wearing black-and-white, perform a routine. They all turn to the look to the sky as the move their arms like a clock’s arms on the white bullseye drawn on the stage. Zedd plays the keyboard on a platform while a couple of dancers stand by the digital skyline.
The digital skyline turns cardinal red as the dancers continue to perform. A little boy dances with Morris as the entire stage is lit in red. A little girl touches her chest and swishes her arms while she dances. Midway through, the digital skyline changes to teal.
Ice blue illuminates the stage as it darkens while a glaring cardinal red laser surveys Morris as she stands next to a few male dancers. With the digital skyline lit in pearl white, A young man takes Morris’ hand and then does a flip. LeLe Pons shakes her hair ands mouths the lyrics with Morris. The dancers perform around her as she continues to sing. Fireworks burst behind the skyline.
In rotating red and white, Zedd, Morris and the dancers bounce in a bullseye.
Shop Target! In the United States, Target is known as the store a person goes into to buy some milk and leaves with at least a hundred dollars worth of merchandise. According to the National Retail Federation, it was the 8th top grossing company in 2017.
Once known as Dayton’s, the bullseye logo along with the new name, Target, signaled the company’s change from a department store to discount retailer. Over the years, it has carried lines of clothing from Isaac Mizrahi and Mossimo Giannulli (Mossimo Supply Co.)
It also has the nickname, Targét which the company then capitalized on by selling some high-end clothing in the Intuition boutique in Los Angeles, as reported by the Washington Post.
Nonetheless, Zedd has done a sponsored video much like a blogger would do for a post. Zedd, though, has become the blogger who writes a glowing press release for deodorant on their site in order to grab some cash for the month.
In Zedd’s case, even though he has several hits, the sponsored content becomes about the company giving him money rather than himself. Whatever amount he earned from it devalues his brand in the process.
Director: Dave Meyers Year: 2018
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