Video Review: La Roux “Bulletproof”

Black lines spool underneath the door, splitting into patterns on the floor throughout Elly Jackson’s house. It causes a reaction with the 3-D squares as four lines of white are created.

She sits in her white, boxy chair, waiting for the black lines to form, eyes closed and with her head on her shoulder. She isn’t afraid. She lifts up her head and opens her eyes and walks away. She steps onto a white platform made of weights and returns to the tiled floor, with its random squares. The room turns blue for a moment.

She enters a tiled, black and white hallway, colors flashing behind her. As she enters another room (which resembles a bathroom), the tiles change to black. The hallway, now black, shifts its pattern with Jackson’s steps.

After standing in a room of lasers, she enters a tight hallway (which resembles a mobile home) with certain images outlined. Next, it’s a hallway of bent keyboards, lit in sea green or a baby blue.

In another room, she puts her foot up against a pole and then begins to walk down an apartment building hallway does have an end, though. Inside, she sits in a tiny room of white. Inside the black tile room, she runs her hand across a black square. At the end of the black tile room, pale neon bulbs of light shoot out at her.

As she walks again, big squares drop onto the floor, splitting into micro squares, bouncing around her. In the final hallway, the screens split, cutting her image up and combining them with previous patterns.

In the black tile bathroom, she sits in another cubed chair and gives the camera a deadened look.


                Rating: 2/5

The futuristic yet 80s feel of the video doesn’t quite take off as much as it should. It’s unknown exactly if the black lines are the start of it. It just seems to happen because it’s been programmed. In the middle of the video, the constant shape shifting pays off some, forming some elaborate shapes and then tearing itself up. However, none of the rooms are given a chance to develop before the CGI rips them up again. It had promise but the constant emphasis on CGI makes it cold and unwelcoming.

Director: The Holograms@UFO  Year: 2009


This post contains affiliate links, which means I will receive a small commission from items purchased through them

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.