Filmed in black and white, Nelly Furtado stands next to table with white skulls, her Day of the Dead shrine. On the walls, more skulls are by her as well as lit candles. She turns her face, showing that half is painted as a sugar skull Next to her, a woman picks up a remembrance of a loved one from the shrine.
At a club, she sits in the center with a flamenco dress with two women next her, wearing white dresses. On the stage, lit with a string of lights, several women in white dresses dance. Under an arch, a man asks her to dance. He takes out his hand and she sways in his arms, wanting to be somewhere else. With his back towards her, she apologizes for not being expressive. She and the man tango in a professional manner along with other people. He bumps into her and she can hardly feel it. He lifts her up and she complies.
In the arch, she sits on a chair while the dancers clap and move in a circle around her. A single dancer is on the stage. Back at the club, she stands up and claps while the other dancers sit.
On the stage, she joins the other dancers in the center. The young woman in the beginning sits alone in Furtado’s seat on stage.
At the arch, about a dozen dancers twirl their skirts. Once it’s empty, the young woman at the beginning runs down it. The young woman sees a man playing an accordion and begins to dance.
At her shrine, Furtado adjusts her hat and then takes it off, holding it to her chest. Once the music stops, the young woman, tired, walks away from the man.
For Nelly Furtado, the Day of the Dead seems to be a metaphor. Part of the ritual is seen in passing while the makeup is used. While dancing with the man, she is cold and going through the motions. The man, frustrated that he can’t reach her, has turned his back. The dancers’ faces are painted completely as a sugar skull. It’s as though Furtado is still grieving and is unable to process it. Perhaps with grief, she is one of the living dead.
Then, there’s the young woman in white, honoring a loved one and then running through each segment that Furtado was featured. Her dance at the end seems to be exorcising all her grief and loneliness.
While it is a thought provoking and imaginative video, it can’t quite tie it’s meaning together. Furtado and the other young woman seem to represent cynicism and innocence. However, it’s the young woman who is able to feel while Furtado is not.
Director: The Seed Collective Year: 2012
This post contains affiliate links, which means I will receive a small commission from items purchased through them