Video Review: Beyoncé “Hold Up”

Beyoncé falls into the water. She unzips her jacket and looks up, breathing tiny bubbles.

As she frees herself from the jacket, she floats above her bedroom and watches herself sleep.

She wakes up and sees the room has been filled. She lets herself rise, pressing her hand to her chin. In between, she screams and twists in quick bursts. The bible drifts onto the floor as she swims past the stairs. She opens the two doors and water gushes out of the mansion, pouring over the steps. Barefoot, she walks down the flooded steps and into the city.

While walking past a fruit market vendor, she steals a baseball bat from a woman and continues down the street. Finally, she smiles and smashes the window of a car. A woman witnesses it, records it on her phone and laughs.

She pulls in her mouth to the onlookers and they hits the top of fire hydrant, causing water to gush upwards. She spins around in the mist. The children and teens in the neighborhood notice and run towards the hydrant to enjoy the splashing in the water.

She holds the baseball bat behind her back, her hands slinging from the sides and then hits another car window. She skips through the street and then hits the top of another car.

She puts her arms over her head, content.

She hits some balloons on a storefront and then dances on top of a car. She smashes the windshield. As she passes a window, she checks out her reflection and gazes into the security camera. Then, she hits it.

At a clothing store, she hits the front window. A fire erupts behind her. She then smashes another car window. Her anger has attracted an audience as people look up from their magazines and watch as they ride by on their bicycles.

After hitting the tops of two cars, she laughs. Another explosion happens. She twirls the baseball bat and then aims. She pauses and then hits the camera. She drops the bat as an alarm  goes off. A kid looks into the camera.


Rating: 5/5

For a woman, anger is supposed to be held inside. Women are expected to be polite and pleasant. Anything other than a smile through an insult is labeled as rigid and standoffish. If anger is expressed, it’s attributed to PMS or deemed an overreaction

Beyoncé first experiences her grief, drowning in her home. She feels as though she is dying. Then, she decides to reclaim herself. She wears an eye-popping Robert Cavalli gown that nearly exposes her breasts. She struts along the street with a baseball bat, destroying cars, not caring if she gets caught or what people think. To feel the anger is freeing and a relief. With every car window, another broken piece of her is healed.

By smashing the windows, she knows she will be stereotyped as crazy or psycho. For her, it’s a release of emotions that have gnawed at her while she curated the image of the perfect wife. It’s a fantasy and needs to be annihilated.

Director: Jonas Akerlund  Year: 2016


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Pam Avoledo Administrator
Pam Avoledo spends her time binge-watching classic teen dramas and stands firm in her pro-Leyton stance. She also received her journalism degree in 2006 from Oakland University. Her work has been published in the White Wall Review, Sledgehammer Lit ,Greatest City Collective, 45 Magazine ,Fevers of the Mind, Daily Drunk Mag\'s Kirstofia anthology. and forthcoming in Scrawl Place

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