Video Review: Daya “Hide Away (US Version)”

A commercial for DADD (Dads Against  Daughters Dating) starts the video. In it, men pore over intelligence and talk in a conference room. They are shown wearing t-shirts with their logo on it. It introduces “The Grounder,” a muscled man with an arm of tattoos. He hits his fists on the table. A bespectacled man jumps in, who is introduced as “Big Daddy.” A man, who is nicknamed “The Zap,” opens a folder and puts on his reading glasses. Meanwhile, “Captain Dad” leads the meeting, pointing at facts and figures. “It is a world,” the firm male narrator intones, “where girls long to break from the chains of their overprotective fathers…Four men have joined forces and together, they are unstoppable DADD.”

Wearing a white fur and a black bralette, Daya stands behind billowing eggshell clouds.

At about 6:00 p.m., Daya’s date arrives to the house. Her dad yells out goodbye from the front door. She gets in his truck and they talk. After his daughter turns the corner, the three men from DADD gather around her father. Inside Daya’s house, they disguise themselves as women, wearing blonde wigs, dresses and lipstick.

Through a soft violet and ivory filter, Daya sings in her bedroom.

On her date, she and the boy spin around in the arcade. After playing a game, they hold hands. They get a bite to eat and then play foosball.

At the bowling alley, she and her date sit next to each other. Meanwhile, the disguised fathers spy from the next booth. The boy puts her arm around and the one father looks up from his book while another father gasps. During his turn, he rolls the bowl down the lane and smiles at her. When it’s her turn, DADD grab him. She turns around and her smile disappears. She looks to the right, to see if he got up to get some food. Then, she looks down, wondering what she did wrong.

Outside the bowling alley, she texts her friend, saying her date vanished with a teary face and broken heart emoji.

Her friend, lounging on a pool chair, responds “what?” She replies back that she doesn’t know. Her friend invites her over for the pool party. There, her friends swim and dip their toes in the water. They dance. One friend jumps in the pool while another gives the peace sign with both hands as she sits on an inner tube. Daya decides to go and floats on an inner tube.

Sitting around a fire pit, she is the center as her friends talk. She thinks of the date earlier.

When she comes back home, she sees her father chasing her date out of the house. He’s wearing a blonde wig. She asks her dad what that was about. He removes his wig and hides it behind his back. Her father tries to explain it away but she shakes her head. She walks inside her home and her dad closes the door.

Rating: 2/5

DADD operates on its own self interests and not for their daughters. Although the fathers may believe they are doing the right thing, it’s only to keep their daughter from growing up. They also sexualize their own daughters to a point that any physical contact is considered unchaste. When the young man, who has treated Daya well throughout the date, puts his arm around her, DADD make him vanish and hold him hostage.

DADD is an organization of fear and mistrust, both of young men and women. They dictate what is good behavior while forgetting their own youth in the process. It is rather unfortunate they would rather have their daughter believe the young man would ditch her, giving her a false impression of him than own up to their behavior. Regardless, they have ruined a young man’s reputation all in the name of “protecting.”

At the end, when Daya shakes her head at her father, questioning what might have happened, the casual disappointment and half-hearted explanation is a slap on the wrist. Daya walks into her house, her father behind her, without given the opportunity to stand up for herself or seek out the young man again. DADD has succeeded. She and the young man have lost their agency.

Director: N/A Year: 2015

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Pam Avoledo Administrator
Pam Avoledo spends her time binge-watching classic teen dramas and stands firm in her pro-Leyton stance. She also received her journalism degree in 2006 from Oakland University. Her work has been published in the White Wall Review, Sledgehammer Lit , Greatest City Collective & 45 Magazine and forthcoming in Daily Drunk Mag\'s Kristofia anthology.

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