J Cole stands outside at night. Electric blue clouds twist in the sky while people sit in rows behind him. Lighting strikes. The people sit and clap as he stands on a red carpet. In a second flash, he is surrounded by dead bodies with white sheets over them. During the third flash, a drumline plays in the mud.
He stands by a car caked with mud. He sits in the passenger seat as he friend drives into the mud. Inside a cottage, he mimes writing in a notepad while a young woman sits by the fireplace. Mounted on the wall are the heads of three once famous rappers. The gold-plated marquees states it that “it could be you” and to “ask for a feature.”
In a grocery cart, he rides down the candy aisle. People cheer at a trophy ceremony for the song. A friend of his sprays champagne. He leans against detergent in the another aisle. A Caucasian woman and her boyfriend walk into the college. She eyes the young woman. Babyhairs is written over by her forehead.
A second Caucasian young woman places a package of African-American’s head in the meat section in her cart.
The hip hop critics lambast J Cole in editorials. However, he receives stunning reviews from publications once the record is released. The rap community encourages him to keep going. However, he sees his peers dying. His African-American face death every day and may not live to listen to his next album.
Nonetheless, he continues to work at his cottage in the Midwest. His girlfriend accompanies him. They’ve rented the cottage for about five years now. He has been reported to the city for any little thing. It’s a quiet town where racial slurs are often said out loud. As they sit on the porch, they hear several Caucasian women blast rap music in their cars and glare at them as they drive past.
A Caucasian couple evicts them from his cottage, stating he hasn’t paid his bills. He presents the receipts. They take them and then during his appeal, say they do not exist. The Caucasian woman admires his girlfriend’s hair and starts picking up strands of it as they talk.
A Caucausian woman puts cornrows in her hair and uses a blaccent with her friends. She posts herself twerking to a song and whispers the word “black” as she talks about the people moving into her neighborhood. None of her friends will call her on it. They do not see a problem with it.
Director: Mez Year: 2019