A young woman (Barabás Henriett) clicks on Perfect Havoc’s website, looks up the song “Fake Friends” and presses play. At night, she scrolls through Instagram as she stands on the balcony. In bed, she takes a picture with her giving the peace sign. She captions it, “goodnight everyone.”
On Twitter, she tweets “good morning!” She applies makeup in the bathroom and lies back in bed. In her post, she says, “just woke up like this!” and includes hashtags for mental health, body positivity and feminist. A young man (Adam Grasso) comments with fire emojis. He films her as she poses on her yoga mat. She watches a makeup tutorial and creates one of her own. In a triple screen, she bites on a strawberry and uses a heart filter. Her boyfriend feeds her a strawberry as she posts, “Happy Monday!” She takes a picture of her breakfast, which is fruit and says “it’s delicious.” As she takes a bite of the avocado, she cringes and throws it in the trash. She eats a piece of pizza instead.
The young man films her as she practices turning around. With each post, her amount of followers goes up and she earns money through her account. As the young man takes pictures of her, she pushes him away and argues with him. She finds a black dress in her closet and paints her nails. On her social media, she posts a picture of herself and says she’s “heading out to the PS1 concert now!” While her boyfriend reads on the couch, she turns on the television and films herself. He tries to talk to her. However, her phone dings and she has to check it. She posts a story about them being “the perfect couple.”
Her boyfriend walks out of the apartment as she taps her phone. She posts another peace sign photo before she goes bed alone. A 13-year-old young girl scrolls through the young woman’s Instagram and touches her hair.
The young woman sits on the recliner and holds a glass of champagne. She puts on her headphones and tells her assistant to remember the captions for the sponsorship. A second young man kisses her cheek. The manager of studio walks up to them and says they have to ask her to leave. Her time is up and others are waiting. The young woman sighs and takes the second young man’s arm. She comments she’ll never use their service again.
Her boyfriend sits on the couch and tells her their analytics are improving. The backlash from the breakup from the young man finally subsided. She touches his hair and says she found him. Her boyfriend films them and he kisses her back. She watches his story online while he drinks a beer.
On Reddit, people discuss her in the influencer thread. People have said they don’t even want to hate follow her anymore and she’s become insufferable. One person says that her current boyfriend is only in it to become famous and he’s going to leave her the first chance he gets. She closes the app and posts that she’s living the life.
Her boyfriend says he wants to branch out on his own. However, they can’t be together anymore. She’s losing followers everyday and bringing the value of his brand down. He tells her it’s been fun and leaves. She stares at the floor and drops her phone. She looks up the first young man on Instagram and sees that he got engaged. In his post, she comments “congratulations!” In his direct messages, she writes that she’d like to be her photographer again. No one captured her true essence like him.
Director: Electric Light Studios Year: 2020